A regular person walked through Barangaroo’s most expensive apartments and chose the $3,000 one over the $8,000 one. Her nervous system processed every material choice and furniture decision before her conscious mind formed an opinion. Neuroarchitecture explains exactly what happened and what it costs developers who get this wrong.
Category: Neuroarchitecture
Neuroarchitecture articles from Cocoplum: how neuroscience shapes building design, guest experience and property value, with evidence-based examples.
What Is Biophilic Design in simple terms?
Biophilic design is not a style, a trend, or a shorthand for putting plants in rooms. It is an evidence-based approach to the built environment that takes seriously the idea that humans evolved in nature — and that our bodies and brains still expect it.
What Is Neuroarchitecture?
Neuroarchitecture is the application of neuroscience research to how buildings are designed. It asks a question that traditional architecture rarely does: what does this space do to the people inside it?